Zoho Sign, a leader in document automation and e-signature solutions, partnered with Mandit Solutions to enhance their B2B lead generation efforts. By implementing a targeted multi-channel strategy, Zoho Sign saw a 47% reduction in sales cycle time and a 33% increase in lead-to-customer conversion rates.
Zoho sign provides a powerful all-in-one document automation software platform that helps businesses streamline the creation, approval, and management of proposals, quotes, contracts, and other documents. Their electronic signature software is designed to enhance efficiency, Security and improve the customer experience.
Zoho Sign aimed to increase its market share in the B2B sector by generating more qualified leads and accelerating their sales process, particularly for their electronic signature solution.
Mandit Solutions developed a comprehensive lead generation strategy utilizing targeted email marketing and personalized cold calling, tailored specifically to address Zoho Sign’s challenges.
Our primary focus was 2 generate high quality leads which can then convert into actual sales. To achieve this we used 2 important data sets, Intent Data & Technographic data.
Using our AI Powered Marketing Automation tool “IntentInsight.ai” we gathered the below data sets:
Segmentation: We segmented Zoho Sign’s audience based on their ICP, Intent Data and Technographic data.
Personalization: Created personalized email campaigns that spoke directly to the unique needs of each segment, focusing on the benefits of electronic signatures in streamlining business processes.
Targeted Outreach: Developed call lists targeting decision-makers in key industries such as finance, healthcare, and legal, where electronic signatures are in high demand.
Customized Scripts: Created customized call scripts focusing on the pain points of each industry, highlighting how Zoho Sign’s e-signature software addresses these challenges.
The email campaigns were launched in parallel with cold calling efforts, ensuring a consistent and coordinated approach to lead nurturing and qualification.
Regular alignment meetings with Zoho Sign’s sales team ensured that the messaging was consistent and that leads were handled efficiently.
We developed industry-specific content and messaging to resonate with the unique needs of Zoho Sign’s target audiences, ensuring higher relevance and engagement.
Zoho Sign achieved a 47% reduction in their sales cycle time, allowing them to close deals faster and improve cash flow.
The lead-to-customer conversion rate increased by 33%, resulting in a significant boost to their
bottom line.
The campaign generated 4400 Content Syndication leads and 900 SQL within 3 months, with a conversion rate of 21%.
A mobile app landing page is the important and essentials amount product.
A mobile app landing page is the important and essentials amount product.
A mobile app landing page is the important and essentials amount product.
Summary: Through a well-executed, multi-channel lead generation strategy, Mandit Solutions helped Zoho Sign accelerate its sales process and increase conversion rates, ultimately driving substantial revenue growth.
Future Steps: Zoho Sign is exploring ongoing collaboration with Mandit Solutions to continue refining their lead generation strategies and expand their market reach into new industries.
Mandit Solutions has been instrumental in helping us reach our lead generation goals. Their targeted approach and deep understanding of our industry allowed us to significantly reduce our sales cycle and increase our conversion rates. We’re thrilled with the results."