Account Based Marketing

B2B Account Based Marketing Service

Mandit Solutions offers a multi-touch Account-Based Marketing solution that combines inbound and outbound channels to support the different stages of your Account-Based Marketing program. We develop and execute campaigns that cover four crucial steps in the Account-Based Marketing process:

According to studies, Account-Based Marketing has the potential to boost the average deal size per customer by more than 150%. It's easy to see why Account-Based Marketing is swiftly taking over as the go-to method for B2B prospecting. Account-Based Marketing is defined by ITSMA (Marketing excellence for the connected economy) as "Treating individual customers as markets in their own right.". To put it another way, Account-Based Marketing focuses on an organization as a whole instead of just an individual prospect. This implies Account-Based Marketing should only be used for clients that have the highest likelihood of achieving your company's strategic goals.

A new approach to B2B Marketing is upending the status quo. Account-Based Marketing, or ABM, helps B2B organizations increase revenue by using a more customized omnichannel approach.

With a clear eye on revenue, we focus on the entire funnel: increasing brand recognition while focusing on the best-fit prospective customers, establishing opportunities with them based on engagement data, closing/winning those opportunities quickly, and keeping and growing those customers.

The new way to Account-Based Marketing has completely flipped so if you work with the right Account-Based Marketing partner, incorporating Account-Based Marketing into your marketing strategy will pay off and improve ROI. Let’s explore specific ways Mandit Solutions can boost your Account-Based Marketing efforts. Contact us today.

FAQ's

Using Account-Based Marketing, companies target a specific group of customers inside a market with their marketing efforts. It makes use of customized campaigns that target specific accounts, tailoring the marketing message to the attributes and requirements of each.

According to Account-Based Marketing, it is important for sales organizations and marketing teams to work together to identify target accounts, create personalized campaigns for them, and work together to align and move individual accounts up and down the pipeline before and after the lead conversion.

Successful Account-Based Marketing Strategies Include These Five Elements.

  1. Create a link between sales and customer service.
  2. Identify and define your markets..
  3. Organize your plays.
  4. Sales and Marketing should be given more influence.
  5. Conduct planning sessions with managers at the territory level that are consistent.

Account-Based Marketing Execution: 8 Steps to Success

  1. Make sure you’re using the appropriate email addresses.
  2. Concentrate on selling to certain target accounts that can be reached through marketing.
  3. Conduct the necessary research to gain in-depth knowledge about the accounts.
  4. Create a communications plan that is tailored to each account.
  5. Find the appropriate people to contact.
  6. Create a marketing strategy that uses both high touch and high tech elements.
  7. Ensure the material you create is tailored to the specific accounts you’re targeting.
  8. Keep an eye on key performance indicators (KPIs) that can tell you how well your brand is being received.

The term “flipping the funnel” refers to diverting resources away from attracting new consumers and toward rewarding and retaining existing ones. Customers who are happy with a brand’s product or service are more likely to tell others about it, which opens up new channels for acquiring new customers.

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