Steps for a Robust Email Quality Assurance Process

There are a lot of moving parts to keep track of when it comes to email QA. Some groups have a lot of talent, while others are just solo acts.

Regardless of the size of the team, the success of an email’s ROI depends on effective QA. In order to avoid this, you must implement an effective quality assurance (QA) process from the outset.

Your potential customers will not take you seriously if your emails are littered with typos, low-quality images, and incorrect links. Your seller’s reputation will suffer, as will your company’s bottom line and revenue. You need QA to ensure that your emails are well-written and impactful and that they are also reassuring to your customers.

But email quality assurance is more than just correcting spelling and grammar errors. Your tone of voice and imagery will be re-evaluated as a result, and you’ll be able to see if they’re appropriate for the audience you’re trying to reach.

QA can massively increase your emails and give you the confidence that everything is perfect! With the right recipients, well-formatted emails can help you establish a positive reputation as well as trustworthiness.

quality assurance

Prospective clients will view your company as professional and reliable if you send them an email that is well-crafted and tailored to their specific needs. Because of this, they are more likely to buy from you in the future and look forward to your new offers.

Make sure your email quality assurance process is impenetrable by following these policies:

  1. Begin with the fundamentals.

    The following are the kinds of things you’re almost certainly looking for:

  • Grammatical and spelling mistakes
  • The images work as expected.
  • There are no rendering issues.
  • The number of people in attendance has reached a critical point.
  • In the end, the campaign will perform as expected
  • Non-operational vs. operational: the difference
  1. Next, you’ll need to take into account all of the unique needs of each individual stakeholder.

    Take this opportunity to work with your team in order to gain a better understanding of their goals and the next steps they hope their audience will take. Additionally, make certain that design standards are adhered to, and that the intended audience is identified.

  1. Compile a manageable checklist.

    Make sure everyone on the team understands and agrees with what you’ve written. If so, you’ll have a checklist to follow to make sure you’re following the rules exactly. Establish an efficient checklist for everything from ensuring your dynamic content (like the “Hi unknown” image above) is functioning right to trying to ensure all of your links are tracked or adding custom tracking.

  1. Recognize what is most easily overlooked. Pay attention to things like:

  • Errors and/or operator inaccuracies To get a list that’s either too big or too small, choose the wrong one.
  • There are two possible outcomes: yes and no. One way to get the opposite of what you want is to point your decision step in the wrong direction.
  • The logic for dynamic content: “Hi unknown” and other common placeholders like “null” and “unknown” need to be taken into account when creating your forms.
  • Boxes marked “Not”: If you use the Not box incorrectly, your email will be sent to the wrong people.
  1. Make quality assurance a team sport.

    Many people think that QA means finding mistakes, even if you’re doing it correctly, your QA process must focus on making what has been good even better. Use the awareness of the people around you and ask questions of other teams when you need to. That is indeed how you can turn something good into something even greater that produces results.

  1. Optimize for Mobile View.

    To make your emails more user-friendly for mobile devices, you’ll need to make changes to the subject line, preheader, navigation bar, content, and so on and so forth. A mobile device’s inbox can’t display long subject lines or preheaders, so keep them short! This can take up much space on the user’s small screen, so if you have a navigation bar, consider hiding it. End up making any text in the images readable so that they display properly on mobile devices.

  2. Use of Advanced Analytics.

    Analytical tools that provide actionable data for potential emails can help increase the ROI of an email campaign.

Our tracking pixel, which can be added at the very end of your workflow, is required to generate these email analytics statistics. We can’t go back and change anything now that we’ve taken this step.

Observe. Discover. Improve.

So now you have it: a complete email QA process from start to finish.

  1. Email Editor creates, edits, and previews emails.

  2. Optimize Campaign Precheck’s elements.

  3. Spam Testing improves deliverability.

  4. Email Testing lets you get feedback from stakeholders.

  5. Advanced Email Analytics reveals effectiveness and audience behavior.

Are you still on the fence about this? We can help you speed up your email quality assurance time and enhance the return on every email you send.  Connect with us NOW!

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