Most purchasing journeys begin online, with broad sense web searches, specific vendor websites, or review sites serving as the first assets buyers use to educate themselves about their buyers.
According to the Content Marketing Institute, seven out of 10 customers prefer brand blog posts to advertisements. As a visitor, you expect relevant information that relates directly to the needs of your industry. You also want a simple, easy-to-use travel experience.
A great content marketing strategy is about more than just growing an audience; it’s also about providing value while paving the way for the sale. Rather than hoping visitors will find your blog again later, you should take concrete steps toward creating a communication channel, so you don’t lose them.
If your blog marketing isn’t yet trying to generate these sorts of results for your company, read a few of the techniques that have aided us – and the companies we have worked with – convert blog viewers into customers.
A blog with informative articles demonstrates to your customers and prospects that you are a reliable source. Writing posts on important subjects they will find interesting and useful indicates to them that you are more than just a company selling a service or product; it demonstrates that you care about expanding valuable information in your marketplace.
Do blogs generate leads?
You get organic, targeted leads when you use your website for b2b lead generation. As a result, your blog brings value to your audience while also assisting you in attracting new leads through CTAs as well as other techniques. This is where blog lead generation strategy comes into play.
According to the quick sprout study, you would get several clicks when you remarket to your blog posts. 2% of the total 3.58 percent of those guests will transform into the customer base.
How to Develop a Successful Blog Lead Generation Strategy
A blog lead generation strategy uses your blog to attract new customers. The procedures you devise will be determined by your goals, but here are some guidelines to get you to begin.
The subject matters and writing style that are most responsible for driving conversions for your brand are dictated by your audience.
Feels simple quiet, doesn’t it? That’s because it is, but we frequently see businesses make mistakes: they generate things that appeal to them and their colleagues in various languages and subject matter, not even to their audience.
Consider this: You own a new marketing firm and want to create blog content that will appeal to the owners of small businesses who want to raise their online and offline profiles. You can start blogs like:
That isn’t to say that mentoring content isn’t valuable, and it’s critical if you want to establish yourself as a power in your field. Reliability and industry-specific content will allow you to gain the trust of your audience.
Blog topics that respond to questions or enable a buyer to conquer a critical problem are the most effective at driving customer engagement. You could, for example, focus on viewers who still want to:
Subjects based on problem areas drive conversions because they target visitors who are looking for a solution to a problem – they’re probably already in the “buying” mindset.
3. Create content based on the buying cycle
Customers have to go through a buyer journey before making a purchase, which generally follows this pattern:
It may appear strange and irrational, although most of our decision-making, including buying decisions, is influenced by our emotions. Most of us will start the purchasing process trying to wear our logical hat. We’ll have a great idea of everything we want or how much we would like to invest, but our emotions will eventually triumph over logic and be the determining factor.
Blog posts intended for transformation should be focused on a single point with as few deviations from that value as possible.
Consider your blog post to be a road.
That route should be isolated and straight, with no interconnect roads leading towards other attractions. Rather than, the road should indeed be graced with data that directs the reader to the destination – a conversion.
Written testimonials are shown to be an important factor in development rates by up to 25%. If you already have them, you must completely get them in blog articles aimed at converting visitors.
However, start incorporating quotes into the story for maximum effectiveness rather than just decorating the page with them. Using quotes to give your content a different perspective boosts the credibility of what you’re saying and provides users more faith in your assertions.
Have you ever decided to buy something like that on sale since the price was low but it was the last one left? Yes, I do. This is known as “fear of missing out” (FOMO) and is a powerful b2b sales tool.
The knowledge that it’s something we want (or believe we want) is only available for a limited time or will shortly increase in cost would be enough to persuade us to purchase something we weren’t sure we wanted in the end.
People read your blog but never convert (how dare they!). Don’t worry, not everything is lost. Let’s ignore the fact that they can also revert back and transform again even if you do not really do anything about it. Conversely, you can assume command and increase the probability of this actually occurring by remarketing to previous visitors.
Remarketing, also known as retargeting, allows you to create ads that follow your visitors as they visit a website.
This one may seem obvious to b2b marketing experts, but it is frequently overlooked. When visitors arrive at your blog, you should go for the kill and convert them to customers as soon as possible.
This means you should have a prominent CTA somewhere on your blog, and the CTA should ideally be placed a little above your website’s footer or at the end of a blog post. As a result of earning trust first by sharing helpful content, your visitor audience is more likely to be converted.
A blog that gets converted is a well-thought-out blog. With these tips, you can boost your likelihood of transforming blog viewers into leads. Research, Analyze & Continue with the strategy that works and consider replacing what doesn’t. Have fun converting!