B2B Account Based Marketing Service

Using Account-Based Marketing, companies target a specific group of customers inside a market with their marketing efforts. It makes use of customized campaigns that target specific accounts, tailoring the marketing message to the attributes and requirements of each.

According to Account-Based Marketing, it is important for sales organizations and marketing teams to work together to identify target accounts, create personalized campaigns for them, and work together to align and move individual accounts up and down the pipeline before and after the lead conversion.

Successful Account-Based Marketing Strategies Include These Five Elements.

1. Create a link between sales and customer service.
2. Identify and define your markets..
3. Organize your plays.
4. Sales and Marketing should be given more influence.
5. Conduct planning sessions with managers at the territory level that are consistent.

Account-Based Marketing Execution: 8 Steps to Success

1. Make sure you’re using the appropriate email addresses.
2. Concentrate on selling to certain target accounts that can be reached through marketing.
3. Conduct the necessary research to gain in-depth knowledge about the accounts.
4. Create a communications plan that is tailored to each account.
5. Find the appropriate people to contact.
6. Create a marketing strategy that uses both high touch and high tech elements.
7. Ensure the material you create is tailored to the specific accounts you’re targeting.
8. Keep an eye on key performance indicators (KPIs) that can tell you how well your brand is being received.

The term “flipping the funnel” refers to diverting resources away from attracting new consumers and toward rewarding and retaining existing ones. Customers who are happy with a brand’s product or service are more likely to tell others about it, which opens up new channels for acquiring new customers.