PandaDoc, a leader in document automation and e-signature solutions, partnered with Mandit Solutions to enhance their B2B lead generation efforts. By implementing a targeted multi-channel strategy, PandaDoc saw a 50% reduction in sales cycle time and a 30% increase in lead-to-customer conversion rates.
PandaDoc provides a powerful all-in-one document automation software platform that helps businesses streamline the creation, approval, and management of proposals, quotes, contracts, and other documents. Their electronic signature software is designed to enhance efficiency, Security and improve the customer experience.
PandaDoc aimed to increase its market share in the B2B sector by generating more qualified leads and accelerating their sales process, particularly for their electronic signature solution.
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Mandit Solutions developed a comprehensive lead generation strategy utilizing targeted email marketing and personalized telemarketing, tailored specifically to address PandaDoc’s challenges.
Our primary focus was 2 generate high quality leads which can then convert into actual sales. To achieve this we used 2 important data sets, Intent Data & Technographic data.
Using our AI Powered Marketing Automation tool “IntentInsight.ai” we gathered the below data sets:
Segmentation: We segmented PandaDoc’s audience based on their ICP, Intent Data and Technographic data.
Personalization: Created personalized email campaigns that spoke directly to the unique needs of each segment, focusing on the benefits of electronic signatures in streamlining business processes.
Targeted Outreach: Developed call lists targeting decision-makers in key industries such as finance, healthcare, and legal, where electronic signatures are in high demand.
Customized Scripts: Created customized call scripts focusing on the pain points of each industry, highlighting how PandaDoc’s e-signature software addresses these challenges.
The email campaigns were launched in parallel with telemarketing efforts, ensuring a consistent and coordinated approach to lead nurturing and qualification.
Regular alignment meetings with PandaDoc’s sales team ensured that the messaging was consistent and that leads were handled efficiently.
We developed industry-specific content and messaging to resonate with the unique needs of PandaDoc’s target audiences, ensuring higher relevance and engagement.
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Summary: Through a well-executed, multi-channel lead generation strategy, Mandit Solutions helped PandaDoc accelerate its sales process and increase conversion rates, ultimately driving substantial revenue growth.
Future Steps: PandaDoc is exploring ongoing collaboration with Mandit Solutions to continue refining their lead generation strategies and expand their market reach into new industries.
If you’re looking to accelerate your sales cycle and increase conversion rates,
contact us at taush@manditsolutions.com to learn how we can help you achieve similar results.
Mandit Solutions has been instrumental in helping us reach our lead generation goals. Their targeted approach and deep understanding of our industry allowed us to significantly reduce our sales cycle and increase our conversion rates. We’re thrilled with the results."
Jane Smith, VP of Marketing, PandaDoc