B2B Companies that are Recession-Ready for 2022

Recession predictions are reaching fever pitch. It is becoming increasingly difficult for businesses to keep up with rising inflation, leading to layoffs, hiring freezes, and, in some cases, rescinding job offers.

In the wake of months of strong employment options and increasing salaries and bonuses, countless working Americans are scratching their heads.

In every situation, whether you’re trying to land a new customer, hire a new sales team member, or choose a new set of sales tools, you can use the same three principles to guide you: Consistency is key. So, focus on getting the most out of your money. Developing and deepening relationships.

The Best Way to Survive a Recession Market:

The bear territory can be frightening for a company that isn’t prepared. Historically, bear markets have been linked to high unemployment and economic downturns. A bear market, on the other hand, provides an opportunity for smart investors to make money.

Throughout the years, the American economy has been assaulted by several bears:

  • There were fourteen bear markets from April 1947 to April 2022.
  • The shortest and longest booms and busts, one month and first and a half years, respectively, lasted.

The recession has the following direct effects on B2B Businesses:

In a recession, it’s hard to get by. According to Marketing Charts, pipeline expansion will remain a critical issue in 2022.

Leaders in sales and operations also mentioned the following problems:

  • Building/staffing teams
  • Expanding addressable market
  • Accelerating digital transformation
  • New tech stack investments

The Best Way to Survive a Recession:

According to marketing data, a large portion of savvy marketers will take advantage of this situation to differentiate their brands from their competitors. But many marketing departments are likely to reduce or even cease operations because of their apprehensions.

As a result, B2B marketers will be under even more pressure. A growing number of high-end prospects are aware of how their data footprint works and the advantages of data-based lead generation. Because of the recession, it will be more difficult for your sales development representatives (SDRs) to get on a pitch call.

A Recession-Proof Business Plan

1. Market research is important.

This is not the time for wacky experiments. Businesses should focus on their strengths. Knowledge of the industry and tried-and-true techniques will help you succeed.

Check your target account list once more to see if any of your prospects are qualified and if they fall into the appropriate tiers. People will know that you are there for them if you start distributing information about the recession.

2. Clearly define your goals.

Don’t put too much stress on your SDRs. It’s a great idea to set monthly goals that are based on current market conditions.

If you don’t have a sales team, you may want to consider hiring an SDR team to help you achieve your goals.

3. Improve the effectiveness of your outbound tools.

You may not want to stop utilizing your inbound methods, but you’ll still use outbound techniques to shut new business deals.

All lead generation efforts, such as cold calling scripts, personalized email templates, social internet connectivity, landing pages, remarketing advertisements, content syndication, and also more, should be enhanced and assessed to ensure maximum performance at all stages.

4. Make sure your data is ready.

Do you have faith in the information you’re receiving? It’s time to implement every data enrichment tool you can think of so your team can score leads more accurately, predict deals faster, and get a clearer picture of your prospects’ behavior.

5. Utilize third-party data sources.

Obtaining high-quality data for your sales team will be more challenging. There are a variety of services that can help you gather useful data about your online prospects, including third-party network operators and methods that use intent data.

Discover how the top companies grew during the recession.

1. TeamLogic IT

It is a company that offers IT solutions and consulting services. During economic downturns, this sector generally does well because of consumer dependence on ever-newer technologies.

2. Netflix

Netflix was able to weather the 2008 recession, and now it’s a multi-billion dollar company. Netflix, on the other hand, was still in its infancy back in 2008. In order to stay relevant to its customers, the brand came up with new ideas.

3. Citigroup

One of the few banks to see an increase in assets since the 2008 financial crisis is Citigroup. Since they focused on building their brand and providing high-quality services in the wake of the financial crisis, Citigroup saw growth whereas others did not.

4. Lego

While the US economy was in shambles, the company focused its efforts on growing revenue in the European and Asian markets. During a recession, Lego devoted all of its resources to achieving all-time high profitability.

5. Mailchimp

Mailchimp has been in business for nearly 20 years and has weathered a variety of economic storms. The company was able to stay afloat thanks to a radical shift in its business model. A freemium business model was adopted by them.

To be successful, these companies searched for new possibilities, enlarged their markets and their product lines to include new products, adapted their offers, and introduced innovative products that were cost-effective for consumers. During the next economic downturn, you will need to be innovative and creative in order to be successful.

Would you like to learn more about how to grow your business? – Let’s Connect NOW!

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