If you’re a B2B social media manager, you’ve observed a reduction in organic social media reach in recent years. With increased paid ad content and constantly changing algorithms, it’s easy to see why reaching followers through organic advertising is becoming increasingly difficult.
While this is undeniably disheartening, there is some good news: there are strategies to combat these changes. Here are five techniques for increasing your company’s organic social media presence.
1. Study Best Practices
Each social media platform has its own set of best practices. And the material that is tailored to a specific platform will outperform generic content. Knowing this, it is critical not to take a one-size-fits-all strategy to social media marketing. Facebook’s features differ from LinkedIn’s, which vary from Twitter’s. Study best practices and discover how to make the most of each platform’s unique capabilities to create unique content.
2. Develop a Social Media Strategy
For your content to be effective, it must be supported by a robust social media strategy. How can you expect your content to break through the noise and create a significant effect on your audience if you don’t have a plan behind each post? Knowing your audience’s interests and demographics is essential for creating a content strategy that will appeal to them. You’ll also need to understand how to select the appropriate social media sites for your buyer profiles.
This information is available through the native analytics capabilities on each social media network. It’s also a good idea to see your competition and what they’re up to. How are their target customers interacting with their content? How frequently do they update each platform? What are the details of their marketing campaigns?
It is critical to set targets within your approach but be realistic about what you can accomplish. You will not increase sales by aggressively promoting your products or services while providing no other value. Consider how you can raise brand recognition, promote audience engagement, and create a genuine community.
3. Focus on Delivering Value
What are you searching for when you utilize social media? If you’re like most individuals, you’re seeking something worthwhile. There are reasons why you follow your favourite companies and influencers, whether it’s for amusement, new industry insights, or the next hot take.
The same is true for your target audience. Consider your distinct business model and significant differentiators. How can you use them to provide something of genuine value to your audience?
4.Use the Right Hashtags
It’s easy to become overwhelmed with information on social media. Worse, until your posts go viral, it’s easy for them to get buried in a whirlwind of updates, announcements, and news. Metrics for success vary regularly, making reaching organic reach appear nearly unachievable. Here’s where keyword research and hashtags come into play.
You’re probably aware that hashtags help companies enhance their organic reach by allowing customers to search for and locate posts that are of interest to them. But do you know how to put them to use in order to expand your reach?
When appropriately utilized, hashtags may reinforce a brand’s image while also encouraging momentum and sharing. For example, in the run-up to an industry conference or expo, find important hashtags used by the organizers and design a promotional campaign around them. This will assist guests to become more aware of your brand.
Effective social media marketing, like content marketing, necessitates study. Consider using keyword research and planning tools, such as best-hashtags.com, to determine the most used hashtags to boost the traction of your articles if you haven’t already. This is something that social media analytics tools can aid with. Keep up to date and relevant by regularly investigating hashtag trends in your and your customers’ sectors.
5. Maintain Consistency
Maintaining consistency by posting on a regular and timely basis might assist you in establishing a following and maintaining engagement. But how can you know when that will occur? The answer is simple: when your target audience is online. The optimum time to post depends on the social network and the sector.
However, as a B2B social media marketer, publishing in the mornings or nights when your audience is most likely checking social media is an excellent place to start. Always remember to continually check your stats to see when your audience is most active. Remember to alter your social calendar accordingly.
Consistency is vital, but it’s also important to understand that there’s a difference between quality material and quantity. The fact that your competitor posts every day do not imply that their content is popular. This is just another reason why creating a content marketing and social media plan is essential.
Make Organic Growth Your Reality
Don’t be put off by the notion of trying to increase your social media following, and your organic social media presence should be genuine and consistent with your brand. You may expand your social media following organically if you combine a sound plan with useful tips like those mentioned below.
Still, banging your brain over how to hack social media marketing? Mandit Solutions can assist you. Get in touch with us today to learn more about our B2B social media marketing services.